If you already enjoy teaching people how to build a healthy lifestyle and even more building a specific body physique, loss fat or be better in their sport, the career of personal fitness trainer or coach is your day to day operation and your reality. Now it is time to ask yourself what next for you, maybe event for your team if you build one. Considering moving to an online model of business, this is what next!
I know you will have some concerns and a lot of questions, and I’m happy to help.
Becoming an online fitness coach has some excellent perks:
- You can reach a greater audience, and help them.
- The money flow is going to increase.
- Like in any other online business, you will gain more freedom.
Here at MackFitt.com you are going to find many lessons that would help you to become the best online fitness coach.
Work for your audience, not for your idol (ego)
A common mistake that I have seen in many new online coaches is that they tend to create content according to what they think might be liked by their fitness heroes, idols or person of inspiration. Even worse sometimes they copy them.
The fact is that if you want to connect with the public to help them to reach their goals you need to start structuring your content to make it easily understandable for people that are just starting with fitness.
Be open-minded about guidance from other experts.
It is beneficial to have access to people with different perspectives about the goals you have, how to achieve them and overall your career path. That is why you should be looking for someone that has already obtained what you are seeking for and learn from them, but not copy them.
Create a conversation or honest talk with someone successful in the niche you want to exist; this can be more helpful than reading many books about the subject, besides you will be proven that your goals are possible.
Teach with actions
Your future clients expect that their online fitness coach looks like someone well trained. That is why in that sense, you need to embody your lifestyle philosophies. This is because it is usual to find qualified coaches that don’t look fit at all.
If your target client with some extra weight you should be showing them that you dominated the lifestyle that they are aiming for then you need to look healthy.
Be prepared for working like a beast
In order to make your online career successful first, you will need to work extra hard. Because besides maintaining your regular job duty, you also need to write the scripts for your videos, manage your social media, posting the content and reading the feedback from your audience. All this takes time and effort.
You will need to mature a new mindset and be prepared because some other parts of your life might be left as secondary priorities. New workflow and creation of some online process can take months to start thinking that you can move forward with your online career. Because you want to build a sustainable business, not a quick buck.
Become an influencer (but not for social gain/game)
Being an influencer means to have the power to reach, “be listen” and take into consideration by a great person for your followers.
Besides, if you are an online fitness coach having this influence is going to give you authority and validity, which is helpful to sell your brand, services and products.
From the potential client perspective, they will like to get feedback from many people..”how good of a coach you are and how you were able to help all them”. Additionally if your budget alow, they can see your ads all over the internet; it is just natural for them to think that you are serious trainer or couch.
Do not stay only with the mainstream media
To become a relevant online fitness coach, the only thing that you always have to be producing is new content, new routines, exercises, diet plans and more. This is the only way your brand is going to grow and become relevant. Select what works the best for you, but don’t create falls statements to just to create content, be true to yourself and to your knowledge about the subject.
Now there are many channels from where you could distribute the content you are going to be producing and those channels are mostly free: Youtube, Instagram, Twitter, Facebook, and even Twitch to name a few.
However try sometimes testing new channels, that are not as popular, but they have good traffic. This is an excellent strategy to get to know people and start promoting your brand. However, it is usually really effective if at the start you just focus on helping them without expecting anything in return. Select the channel/s what works for you regarding the creation of the content and distribution of it.
Offer free coaching for friends and family
At the start of your online career, you should not be focusing on the profits but in spreading the name of your brand. Because of that, you might want to give some really cheap and even free coaching sessions. There are two significant benefits by doing so:
- You learn by doing. The fastest way to acquire the skill sets of an online fitness coach is coaching people for free to gain experience.
- You will gain more and more referrals once people start getting results fast and that is translated into more clients and eventually more money. After all your clients are the ones that show the success of your brand, and if they love using your service, they will tell other people.
Connect with your clients with honesty
Once you start managing a big number of people, there is not going to be possible to answer each one of them individually. So you should not be promising that you are going to give them a personalize session since, in the end, everything is going to be automatized, as much as possible. Nonetheless, this does not mean that your service is not going to be effective. Structure your offering so you can deliver what you will promisse, with understanding how much time you will have.
Besides, you need to be ethical, so you should not be telling your clients that they are going to achieve their fitness goals without any effort and in a few weeks. You have to show them you care about them because this is the start of their new healthy lifestyle.
The fact that there is not going to be an individual direct communication, or if need it or designed very limited, does not mean that you cannot know what is going on with your clients’ journey through your program or coaching.
You as an expert know there are several reasons that make people binge into food or embrace other self-destructive habits: a bad break up, being fired from a job or just being sad can trigger these behaviours.
Using statistical tools, you can administrate all this information and prepare for a more meaning full coaching session.